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Facebook is a great social platform to use in coupon campaign advertising because of its ability to reach all types of potential customers and its ease of use.

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To launch a successful Facebook coupon campaign, the campaign must begin with a clear understanding of its objective. The more specific you are with your goals, the easier you can focus your ads to reach the right people. Consider the following goals:. According to Digital Strategy Consulting :.

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Facebook promotions that perform the best are from brands that are getting increasingly more ambitious and sophisticated when coming up with new and creative ways to engage consumers across social media platforms and influencing their path to purchase through the use of coupons and vouchers. In order to have your campaign stand out and be engaging, try to be creative in how you present and promote it.

For instance, a great coupon campaign should have a creative and attractive imagery to go with it. Colors should pop and text should be placed at the appropriate angle for ease of viewing. Throughout the duration of your campaign, you need to keep reminding your followers about the limited time frame on the availability and bargain of the coupon. Images and text updates should be created and scheduled for publication on the Facebook page, which will constantly remind your audience of your offer and how to use it.

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Each image and text update should have elements of urgency forcing your customers to act immediately or lose the coupon offer. Join more than , marketers and subscribe to my mailing list to keep pace in the world of Facebook advertising!

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Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising. Generic selectors.

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